Rated Very good by our guests
Analyze the best time to book W New York - Union Square in in New York based on 12-month price forecast
The W-New York Times Square is our favorite hotel in the city and always our first choice. Nothing beats the location - close to subways, excellent dining, and the charming farmer's market. The staff is top notch - we frequently feel like we've made new friends each visit because the staff is so engaging. It is a treat to stay at this property.
The hotel was beautiful, very clean, great products in the bathroom, very big rooms for our family of 4. The staff were outstanding, extremely helpful and friendly. Great location. Can’t wait to return!
W New York - Union Square sits in a lively, walkable area of Manhattan centered on Union Square Park and its famous Greenmarket. The neighborhood blends shopping, dining, and cultural spots and offers fast subway access to Midtown, Lower Manhattan, and Brooklyn. Nearby highlights include historic parks, iconic buildings, museums, and popular shopping neighborhoods such as the Flatiron District, Greenwich Village, and SoHo.
Historic public square and popular farmers' market (Greenmarket) offering local produce, artisans, and seasonal events. A neighborhood hub for people-watching and community activity.
Famed triangular Flatiron Building and adjacent Madison Square Park, home to public art, restaurants, and green space with views of the city skyline.
Iconic Greenwich Village park with the Washington Arch, lively street performers, and a relaxed bohemian atmosphere popular with locals and students.
World-famous observation decks and Art Deco architecture offering panoramic views of Manhattan and beyond.
Trendy neighborhood known for cast-iron architecture, boutique shopping, art galleries, and fashionable dining.
Walk or take a short ride to cross the historic Brooklyn Bridge; visit DUMBO for waterfront parks, cobblestone streets, cafés, and iconic Manhattan skyline views.
Make the most of your stay at W New York - Union Square with this convenient itinerary that covers the best attractions in in New York:
New York City is one of the world's most dynamic destinations, offering theater, museums, iconic landmarks, world-class dining, and diverse neighborhoods all within easy reach. W New York - Union Square is a strong choice because it places you in a central, walkable neighborhood with exceptional subway connections, a lively local scene (including the Union Square Greenmarket), modern renovated rooms, and a reputation for friendly, attentive staff. The hotel's proximity to both downtown neighborhoods and Midtown makes it a convenient base for leisure or business travelers looking to explore the city efficiently.
W New York - Union Square
201 Park Avenue South
Seasonal guide to help you plan the perfect trip to in New York
Fall
Summer (June–August) plus the December holiday period
January–March (post-holiday winter) and select pockets of late fall excluding major events
March–May: Temperatures moderate from cool to pleasantly warm, cherry blossoms and magnolias bloom in parks and streets, outdoor dining begins to ramp up, and museums host spring exhibitions.
The world-famous ball drop on December 31 draws huge crowds to Midtown; major parties and television coverage.
Thanksgiving morning parade with giant balloons, floats, marching bands and celebrity performers—parade route runs through Midtown Manhattan.
June celebrations culminating in the Pride March through Manhattan; lively neighborhood events throughout the boroughs.
Spring film festival (typically April/May) hosted in lower Manhattan with premieres, panels, and neighborhood screenings.
Late August–early September major tennis tournament in Queens that draws international crowds and nightlife.
High-profile fashion industry events in February and September with runway shows, presentations, and related parties.
A major running event in November with a route through all five boroughs; large crowds and travel impacts on race day.
Seasonal dining promotion (typically winter and summer) offering prix-fixe menus at many notable restaurants across the city.
Layering is key year-round. Spring and fall: pack a light waterproof jacket and layers for cool mornings and warm afternoons. Summer: breathable fabrics, sunscreen, a refillable water bottle, and a hat; plan indoor breaks for air-conditioned attractions. Winter: heavy coat, warm hat, gloves, waterproof boots; expect wind-chill in exposed areas. Always check forecasts close to travel dates and account for occasional weather disruptions (heavy rain, snow).
Hotel prices in New York City are highly event-driven and seasonal. Peak pricing occurs during summer (June–August), the winter holiday period (mid-December through New Year’s), and during major events such as UN General Assembly (September, Midtown/Manhattan spike), Fashion Week (February and September), Tribeca and other festivals, the NYC Marathon (November) and major conferences. Weekends are typically more expensive than weekdays for leisure travelers; business travel can push midweek rates higher in Midtown. Budget travelers find the best value in January–March (after New Year’s and before spring tourism) and in late fall (excluding Thanksgiving and Marathon weekends). Neighborhood matters: Midtown and Times Square hotels command the highest rates; Brooklyn and Queens offer better value and frequently more space. Booking 30–90 days out is a common sweet spot; during high-demand events book 3–6+ months ahead. Use flexible dates and consider refundable rates if your schedule might change.
Insider advice to help you make the most of your visit
Extensive public transit (subway + buses), taxis/ride-shares, ferries, and bike-share make getting around practical; traffic can be heavy and parking expensive.
Split your stay across neighborhoods (e.g., Manhattan + Brooklyn or Queens) to experience different cuisines, nightlife, and local life without spending more on centrally located hotels. Buy key attraction tickets in advance for savings and timed entry (museums, observation decks), and subscribe to MTA alerts and neighborhood event calendars to adapt plans around closures and special events.
Everything you need to know about your stay at W New York - Union Square
If you couldn't find the answer to your question, please don't hesitate to contact the hotel directly. Contact W New York - Union Square directly to confirm reception hours and available assistance.
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